Academic Branding Initiative

Designed scalable publication systems for two consecutive university-wide recruitment initiatives, creating custom collateral for every academic department and undergraduate major at Tennessee Tech. Working under rapid production timelines, I engineered flexible standardized design templates anchored by modular graphic elements, such as hashed linework, structured typography, and flexible panel layouts, that maintained brand cohesion while adapting to varying text lengths and photographic assets. This was accomplished by creating test samples and developing a streamlined project intake questionnaire for content.

These projects demonstrate broad project planning at scale to accommodate extensive deliverables in a short timeframe. The resulting systems streamlined high-volume production, delivering tailored departmental brochures and major cards for university recruitment events while establishing a unified visual identity across previously disparate units. This is a small selection of the created pieces.

Previous
Previous

100 Year Mascot Celebration

Next
Next

Visual Identity