Visual Identity Systems
During my time at Tennessee Tech, I have designed a wide range of sub-brand identities, campaign logos, and program marks for university departments, strategic initiatives, and community partnerships. Balancing strict brand guidelines with distinct sub-program personalities, I created visual identifiers spanning from formal capital campaigns to high-energy student programs. By strategically combining core brand colors, iconic symbols, and custom typography, I delivered standalone identities that strengthened the primary university brand across digital and print touchpoints.
Beyond standard institutional branding, I regularly illustrate custom graphics of Tennessee Tech’s mascot, Awesome Eagle. These illustrations serve as the cornerstone for major campus events, most notably the annual thematic Homecoming celebration, as well as tailored departmental requests. Each graphic reinterprets the mascot to fit specific thematic narratives while maintaining character consistency, firmly anchored by the university’s brand colors.
