Academic Branding Initiative
Designed scalable publication systems for two consecutive university-wide recruitment initiatives, creating custom collateral for every academic department and undergraduate major at Tennessee Tech. Working under rapid production timelines, I engineered flexible standardized design templates anchored by modular graphic elements, such as hashed linework, structured typography, and flexible panel layouts, that maintained brand cohesion while adapting to varying text lengths and photographic assets. This was accomplished by creating test samples and developing a streamlined project intake questionnaire for content.
These projects demonstrate broad project planning at scale to accommodate extensive deliverables in a short timeframe. The resulting systems streamlined high-volume production, delivering tailored departmental brochures and major cards for university recruitment events while establishing a unified visual identity across previously disparate units. This is a small selection of the created pieces.
Selection of batch Departmental Publications
Selection of batch Majors Cards
This piece was created for distribution at our marketing event providing standards for the Major Cards content, and demonstrates the timeline for creating more than 200 individual pieces.