Designed as the primary recruitment piece for admissions counselors and recruiters, the annual university viewbook serves as the first major touchpoint for prospective students. This updated edition builds upon previous designs by introducing full-page photography paired with energetic, tactile graphic textures.

Following a team directive to streamline copy, the layout allows the publication to breathe and lets the campus experience speak for itself while still incorporating established brand elements and essential information. Additionally, it elevates previous templated headlines using modern typography, giving each spread its own unique identity within the overall framework.