Executed the visual campaign for the celebration of the university mascot's 100th anniversary, creating an award-winning identity system that honored a century of tradition. Locating and working through archival photographs, I researched and hand-illustrated multiple iterations of Awesome Eagle through the decades.

To unify the campaign across Homecoming festivities and campus events such as Awesome’s birthday celebration, I developed a supporting graphic system featuring custom geometric linework and background textures. The resulting assets anchored a wide-reaching rollout, appearing on student giveaway t-shirts, event banners, yard signs distributed and displayed prominently across the Cookeville area, as well as digital media.